At simplyflights.co.uk LTD, we are always developing new methods for improving our service to you - especially on our website. To help us to do this we use 'Session Cookies' to track movement around our site. (A cookie is a small text file that our site may send to your hard drive when you are on our site. It identifies that any actions you perform whilst on our site are performed by the same user). Most websites use Cookies in order to improve the visitor experience as this use of Cookies enables us to design the site in the best way for you to find what you are looking for as fast as possible. We do not attach personally identifiable data to this tracking which means that although we can see how our visitors have moved around the site, we do not know who is who.

We use cookies to:

• remember that you have used the Site before; this means we can identify the number of unique visitors we receive to different parts of the Site. This allows us to make sure we have enough capacity for the number of users that we get and make sure that the Site runs fast enough;
• remember your login session so you can move from one page to another within the Site;
• store your preferences or your user name and password so that you do not need to input these every time you visit the Site;
• customise elements of the layout and/or content of the pages of the Site for you;
• collect statistical information about how you use the Site so that we can improve the Site; and
• gather information about the pages on the Site that you visit, and also other information about other websites that you visit.

Some of the cookies used by the Site are set by us, and some are set by third parties who are delivering services on our behalf such as our advertising partners who serve advertisements that they believe are most likely to be of interest to you, based on information about your visit to the Site and other websites (this information is anonymous in that it does not include your name, street address, email address or telephone number). For more information about this type of online behavioural advertising please visit:

The site of the Internet Advertising Bureau www.youronlinechoices.co.uk;

The Network Advertising Initiative (NAI) control page www.networkadvertising.org/choices/ or; www.aboutads.info/choices/ the Digital Advertising Alliance’s self-regulatory program for online behavioural advertising control page.

Most internet browsers accept cookies automatically, but usually you can alter the settings of your browser to erase cookies or prevent automatic acceptance if you prefer. If you choose not to receive our cookies, you may not be able to use some of the core features of the Site. You can learn more about cookies and how to reject cookies using different types of browser by visiting www.allaboutcookies.org.

We have enabled Google Analytics features for the Google Display Network. Using the Ads Settings, visitors can opt-out of Google Analytics for Display Advertising and customise Google Display Network ads. We also encourage you to point visitors to Google Analytics' currently available opt-outs for the web.

Slimplyflights.co.uk LTD and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) together to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to your site.

In addition to cookies we use the following similar technologies in respect of your use of the Site:

• Pixel Gif’s - these are small image files that are placed within the body of our newsletters so we can understand whether these are read and if particular content in the newsletter is of interest. This way we can improve the relevance of the content of our communications to our readers
• Flash cookies – We may use Adobe Flash Player to display video or image content. It may not be possible to block or restrict flash cookies using your browser setting, however information on how to control flash privacy and security settings is available from the Adobe website at: www.adobe.com/products/flashplayer/security

Cookie Policy